2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Changing the Human Experience with Mobile Location

Saturday, March 14
12:30PM - 1:30PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez

Iap43328

The digital world is flat—experienced as pixels on a screen—but mobile is round. Mobile is with you wherever you are, increasingly connected to everything around you, and—on your command—able to overlay digital experiences on the physical world itself. We are on the cusp of a great awakening as consumers go from handy GPS directions to highly contextual, location-enabled real-world experiences. On earning the privilege, businesses will be able to serve customers in ways never possible before due to macro, micro and historical location insights. A new world of effortless experiences and serendipitous moments are mere taps away.
Presented by Urban Airship

Hashtags

#sxsw #MobileSat

Presenters

Ajay Waghray

Mobile Prod Mgr

HomeAway Inc

Cory Bergman

GM

Breaking News

Kevin Hunter

Chief Operating Officer

Gimbal

Michael Richardson

Sr Dir/Prod

Urban Airship

Michael Richardson is a co-founder of Urban Airship, which enables the world’s top brands to build mobile loyalty through highly contextual push notifications and in-app messaging, as well as digit...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Advanced

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo